![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=900.0&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief](https://asset-cdn.campaignbrief.com/wp-content/uploads/2019/08/02093239/Gillette-Best.jpg)
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
P&G - Gillette Labs launched the next generation in shaving with a Heated Razor. Their warming bar technology gives guys the pleasure of a hot towel shave every morning. We're innovating to
![Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment](https://www.creativemoment.co/imager/features/gillettes-the-best-men-can-be-campaign-stirs-up-strong-feelings-of-the-wrong-sort/2436/gillette-commercial_66bbdf7ed4f61d71755be29800c98e6e.jpg)
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
![Qué es "woke" y por qué este término generó una batalla cultural y política en EE.UU. - BBC News Mundo Qué es "woke" y por qué este término generó una batalla cultural y política en EE.UU. - BBC News Mundo](https://ichef.bbci.co.uk/news/640/cpsprodpb/0A23/production/_127459520_1.jpg)
Qué es "woke" y por qué este término generó una batalla cultural y política en EE.UU. - BBC News Mundo
Gillette - LAST CHANCE TO WIN A TRIP TO SUPER BOWL LIII! Many of today's top players received support from their fathers, other family members and their communities during their road to
Gad Saad - Dear @Gillette, check out the Like-to-Dislike ratio of your virtue signalling. Let me know if you'd like to hire me as a consultant. I'm sure that I can help.
![Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment](https://www.creativemoment.co/imager/features/gillettes-the-best-men-can-be-campaign-stirs-up-strong-feelings-of-the-wrong-sort/2476/MAN-5_190117_144109_b8a7d9426d44becbfab22c3e3256f6d7.jpg)