Transactional Vs Experiential journeys: understanding and designing for both | by Frank Van De Ven | UX Collective
![How consumer brands like Nike, Sephora, and Walgreens compete in ecosystems - Platform Thinking Labs – Platform Strategist | Platform Thinking Labs – Platform Strategist How consumer brands like Nike, Sephora, and Walgreens compete in ecosystems - Platform Thinking Labs – Platform Strategist | Platform Thinking Labs – Platform Strategist](https://platformthinkinglabs.com/wp-content/uploads/2022/08/consumerbrands3.png)
How consumer brands like Nike, Sephora, and Walgreens compete in ecosystems - Platform Thinking Labs – Platform Strategist | Platform Thinking Labs – Platform Strategist
![customer journey model with digital and physical touchpoints | Customer journey mapping, Journey mapping, Customer experience mapping customer journey model with digital and physical touchpoints | Customer journey mapping, Journey mapping, Customer experience mapping](https://i.pinimg.com/originals/ad/cd/c6/adcdc640b3ba4187c7d822d62191c373.png)